As Senior Vice President, Business & Consumer Markets, Lawrence is responsible for driving revenue and profitability within LifeLabs’ B2B and B2C portfolio, managing the consumer product life cycle, marketing, and commercial partnership activities across consumer and B2B segments.
Lawrence has extensive experience in the healthcare industry, having worked in European and North American markets in both the medical device and healthcare services sectors. Before joining LifeLabs in November 2017, Lawrence led the diagnostic system business at BD (Becton Dickinson) Canada, where his teams were recognized with global achievement awards on three separate occasions.
Lawrence has held a number of commercial leadership roles throughout his career, including biotechnology trading for the Czechoslovakian trading agency, Chemapol (UK), and business development throughout Western Europe for CellPro Inc. — a pioneer of stem cell-based therapy. Lawrence has expertise in sales and marketing operations, performance management, strategic marketing and growth strategy.
Lawrence holds a Bachelor of Science degree in Biochemistry from University College Cardiff and is a board member of the Inscyte Corporation, a not-for-profit health data technology company.