As Senior Vice President, Commercial, General and Advanced Diagnostics Lawrence is responsible for driving revenue and profitability within LifeLabs’ growth portfolio through sales, marketing and commercial partnership activities across government, consumer, and B2B segments.
Lawrence has extensive experience in the healthcare industry, having worked in European and North American markets in both the medical device and healthcare services sectors. Before joining LifeLabs in November 2017, Lawrence led the diagnostic system business at BD (Becton Dickinson) Canada where his teams were recognized with global achievement awards on three separate occasions.
Throughout his career, Lawrence has held a number of commercial leadership roles, including biotechnology trading for the Czechoslovakian trading agency, Chemapol (UK), and business development throughout Western Europe for CellPro Inc. — a pioneer of stem cell based therapy. Lawrence has expertise in sales and marketing operations, performance management, strategic marketing and growth strategy.
Lawrence holds a Bachelor of Science degree in Biochemistry from University College Cardiff and is a board member of the Inscyte Corporation, a not-for-profit health data technology company.